These are the stats that never cease to amaze us. These are the stats that have led us into the plant-powered journey. These are the stats that get us out of bed every day and motivate us to help take this plant-based movement from niche to mainstream, and deliver on our purpose to inspire the world to eat more plants.

greenhouse gasses + CO2

Animal agriculture is responsible for 18% of global greenhouse emission, more than the combined exhaust from all transportation (13%) - FAO

water waste

Animal agriculture is responsible for 80-90% of US water consumption - USDA

1000 litres gallons of water is needed to create 1 hamburger, the equivalent of showering constantly for 2 months - LA Times

4,500 litres of water are required to produce 1 gallon of milk - Hoekstra, Arjen Y. "The water footprint of food"

land mass use

1.5 acres of land can produce 37,000 pounds of plant based food, vs just 375 pounds of beef - Iowa State University

Livestock covers 45% of total land on Earth- Thornton, Phillip, et al. "Livestock and climate change"

food waste

 7-10 million tonnes of food is wasted in the UK, 60% of that could have been saved. Contributing to 20 million tonnes of CO2 emissions - WRAP

If food loss and waste were a country, it would be the third biggest emitter of greenhouse gas emissions after the USA and China. - UK parliament

Every tonne of food waste means 3.5 tonnes of carbon emission have been released for nothing. Whilst 1 tonne of packaging results in carbon emission of 1 to 2 tonnes. - The Economist

health as wealth

2/3 of the UK don’t get 2 of their 5 a day - BBC good food

Britain's junk food diet has become the leading cause of death and ill-health, ahead of smoking - The Lancet